Leads Sources

For business owners and marketers · ~2 min read

Leads Sources groups leads by the source recorded against them, so you can see which marketing is producing enquiries and which isn’t.

Figure 1 — Leads Sources: every lead received between the two dates, with the source it came in by and the week, month and year it landed in. There is no other filter — narrow it by shortening the date range, and count by source in the Excel export.

Parameters

Date From and Date To.

Columns

Column	Meaning
Source Description	The marketing source recorded on the lead
Received Date	When the lead arrived
Week / Month / Year	Period groupings for trending

How to read it

It's only as good as your data entry

This report reflects the source recorded on each lead. If reps leave it blank or pick whatever’s first in the list, the report is fiction. Before you make a spending decision on it, check how many leads have no source at all.

• Trend, don’t snapshot. Run the same quarter across years — one month is noise.
• Volume isn’t value. A source producing many leads that never convert is worse than a few that do. Read it beside Lead conversions.
• Group by Month for seasonality — most window-furnishing sources move with the weather.

Common questions

Question	Answer
Lots of blank sources	Sources aren’t being set at lead entry. Fix the habit before trusting the report.
A source is missing	No leads from it in that window.
Numbers lower than my ad platform reports	Not every click becomes a lead in BUZ — expect a gap.

See also

• Lead conversions
• Leads Analysis (Summary & by Branch)